Search engine optimisation
If your Web site isn’t getting as many visitors as you’d like, the culprit is most likely a lack of search engine optimisation.
A Web site is usually not designed to take full advantage of search engines straight out of the box. Its content and code need to be adjusted for how the different search engines work to ensure it gets optimal listings.
Approximately 90% of your site’s visitors will arrive via search engines. How well your site has been optimised will determine the number of people that 90% equates to. But, whatever the number, it’s one you can’t afford to ignore.
With a little keyword research and site tweaking, your business will begin attracting a steady stream of new customers.
Increase your customer base
P T Barnum would have loved the Web. With 900 million people using the Internet worldwide, it’s now possible to reach more potential customers than at any other time in history.
There’s a customer born every minute.
P T Barnum
Whether you sell products, services, or just want to get your message in front of more people, there’s never been a better time to do it.
The number of people shopping online is increasing every year. A predicted £26 billion will be spent over the Internet this year in the UK, up 35% on the £19.2 billion spent in 2005.
Hope in one hand, peas in the other…
A couple of years ago Google used to display how many Web pages it had in its database. It’s gone now, but it was around 15 billion pages. And the Web is increasing by 900 million new documents each year. Those are mind-bogglingly large numbers in anyone’s money.
Hope in one hand, peas in the other, see which fills up first.
Unknown
It’s not enough to just build a Web site and hope that people will turn up. For starters, every site that shares the same subject as yours is in competition with you.
Without investing time, knowledge and skill in your site, it won’t achieve a higher search position than some of the crap out there.
It doesn’t matter how great your products or services are if nobody knows your site exist. If they can’t find your site, they can’t buy from you.
Having realistic expectations
Search engines rely on delivering relevant content, so they constantly fine tune their algorithms. This is done to maintain the quality of search results and to counteract the techniques used by unscrupulous optimisers.
But chasing algorithms is futile. It’s like trying to hit a moving target. So, you should look at search engine optimisation as a long-term strategy rather than one that reacts to every update they make.
Also, the quality of your site’s code will be a factor in how well it performs. Web standards design will make certain the spiders don’t choke on your code and making your site accessible will ensure anyone can buy your products.
Contact
If you’re looking for guarantees of top ten positions, overnight results, or thousands of new visitors each week, you’re at the wrong site. There are plenty of snake oil salesmen to choose from if that’s what you’re after.
However, if you want to enjoy a steady stream of new customers for years to come, without using deceptive practices, get in touch.