<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Cyanoni</title>
	<atom:link href="http://www.cyanoni.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.cyanoni.com</link>
	<description>Internet Marketing</description>
	<lastBuildDate>Thu, 22 Jul 2010 15:50:40 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.2</generator>
		<item>
		<title>Check your iframes with Adblock Plus</title>
		<link>http://www.cyanoni.com/check-your-iframes-with-adblock-plus/</link>
		<comments>http://www.cyanoni.com/check-your-iframes-with-adblock-plus/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 15:42:28 +0000</pubDate>
		<dc:creator>Nick</dc:creator>
				<category><![CDATA[Landing pages]]></category>

		<guid isPermaLink="false">http://www.cyanoni.com/?p=37</guid>
		<description><![CDATA[<p>Are your iframed pages blank? The Adblock Plus Firefox add-on could be the culprit.</p>]]></description>
			<content:encoded><![CDATA[<p>I was testing a couple of iframes recently and everything worked as expected&#8230;</p>
<p>&#8230; until I put my tracking URL in the iframe <strong>src=&quot;&quot;</strong> attribute.</p>
<p>The page went completely blank, which wasn&#8217;t supposed to happen.</p>
<h2>Finding the culprit</h2>
<p>I use Firefox as my main Web browser, so I checked the page in Internet Explorer, Chrome and Opera… and everything was fine.</p>
<p>Anyway &mdash; in case you haven&#8217;t guessed from this post&#8217;s title &mdash; the culprit was the Firefox Adblock Plus add-on.</p>
<p>As soon as I disabled Adblock Plus, the iframed page showed up again.</p>
<p>So clearly Adblock Plus doesn&#8217;t like some affiliate links.</p>
<h2>What links are affected</h2>
<p>I&#8217;ve only tested a few different affiliate links so far, but Adblock Plus doesn&#8217;t like:</p>
<p>Optimise My Site tracking URLs (which is what I was using).</p>
<p>Clickbank affiliate links.</p>
<p>But the good news is, <a href="http://prosper.tracking202.com/apps/">Prosper202</a> tracking URLs are <em>not</em> affected.</p>
<h2>Are you losing money?</h2>
<p>According to the <a href="https://addons.mozilla.org/en-US/firefox/addon/1865/">Adblock Plus add-on page</a>, it&#8217;s been downloaded more than 87 million times&#8230; and is downloaded approximately 858,000 times a week.</p>
<p>Which means you could be sending a boatload of prospective customers to a blank page.</p>
<p>And the more tech savvy your customer, more likely they are to be using Firefox and Adblock Plus.</p>
<h2>How to get around the problem</h2>
<p>One way is to use a PHP redirect, and then use the cloaked URL in the iframe <strong>src=&quot;&quot;</strong> attribute.</p>
<p>If you don&#8217;t know how to set up a PHP redirect, then check out Rosalind Gardner&#8217;s post <a href="http://netprofitstoday.com/blog/how-to-cloak-your-affiliate-links-the-easy-way/">How to Cloak Your Affiliate Links the Easy Way</a>.</p>
<p>Just don&#8217;t use obvious advertising words like &quot;track&quot; or &quot;ads&quot; in your file, folder, or link names and you should be OK.</p>]]></content:encoded>
			<wfw:commentRss>http://www.cyanoni.com/check-your-iframes-with-adblock-plus/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Testing landing pages in Internet Explorer</title>
		<link>http://www.cyanoni.com/testing-landing-pages-in-internet-explorer/</link>
		<comments>http://www.cyanoni.com/testing-landing-pages-in-internet-explorer/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 14:44:25 +0000</pubDate>
		<dc:creator>Nick</dc:creator>
				<category><![CDATA[Landing pages]]></category>

		<guid isPermaLink="false">http://www.cyanoni.com/?p=28</guid>
		<description><![CDATA[<p>Are you sending visitors to a messed up landing page? Check your pages render properly in Internet Explorer with this free tool...</p>]]></description>
			<content:encoded><![CDATA[<p>Over the past few months, Google has been phasing out support for Internet Explorer 6 for its sites and Web apps.</p>
<p>Yet <a href="http://marketshare.hitslink.com/browser-market-share.aspx?qprid=2&#038;qptimeframe=M&#038;qpsp=137&#038;qpdt=1&#038;qpct=3&#038;qpwidth=580&#038;qpdisplay=1111&#038;qpmr=10&#038;site=www.cyanoni.com&#038;qpf=0">NetMarketShare</a> still puts IE6&#8242;s market share at more than 17% for June 2010.</p>
<iframe width="580" height="290" frameborder="0" scrolling="no" marginheight="0" marginwidth="0" src="" id="na634146089016890650"></iframe><script type="text/javascript">document.getElementById("na634146089016890650").src="http://marketshare.hitslink.com/browser-market-share.aspx?qprid=2"+String.fromCharCode(38)+"qptimeframe=M"+String.fromCharCode(38)+"qpsp=137"+String.fromCharCode(38)+"qpdt=1"+String.fromCharCode(38)+"qpct=3"+String.fromCharCode(38)+"qpf=16"+String.fromCharCode(38)+"qpwidth=580"+String.fromCharCode(38)+"qpdisplay=1111"+String.fromCharCode(38)+"qpmr=10"+String.fromCharCode(38)+"site="+window.location.hostname</script>
<p>So I think it&#8217;s <em>way too early</em> to stop making your sites and landing pages compatible with IE6. After all, that&#8217;s roughly one in six visitors who are still using the dinosaur browser.</p>
<h2>Testing options</h2>
<p>Services like <a href="http://www.browsercam.com/">Browsercam</a> and <a href="http://browsershots.org/">Browsershots</a> are really useful. You can see how your site looks in dozens of browsers on all the major operating systems&#8230;</p>
<p>&#8230; but you have to wait up to 30 minutes between screencaptures.</p>
<p>So if you want to check your CSS tweaks in real-time, you&#8217;re going to need to install IE6 on your computer.</p>
<p>Which is what I did previously.</p>
<p>I used <a href="http://tredosoft.com/Multiple_IE">Multiple IEs</a> to install every version of Internet Explorer.</p>
<p>But yesterday I discovered a brilliant free tool called <a href="http://www.my-debugbar.com/wiki/IETester/HomePage">IETester</a>.</p>
<p><img src="/images/ietester.png" alt="IETester" width="580" height="369" /></p>
<p>It uses the rendering engines of every version of Internet Explorer from IE5.5 to IE9 Preview (IE9 Preview requires Vista SP2 or Windows 7).</p>
<p>And you can use tabs to see how your site looks in different versions of IE all on one screen.</p>
<p>Which means you can quickly fix those annoying IE quirks.</p>
<h2>Other uses</h2>
<p>You could also use it to check your advertisers&#8217; landing pages.</p>
<p>If you&#8217;re using paid traffic and paying for every click, then you <em>really</em> don&#8217;t want to be sending every 6th visitor to a page that&#8217;s completely bolloxed up, right?</p>]]></content:encoded>
			<wfw:commentRss>http://www.cyanoni.com/testing-landing-pages-in-internet-explorer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Split testing call to action buttons to increase click-through rates</title>
		<link>http://www.cyanoni.com/split-testing-call-to-action-buttons/</link>
		<comments>http://www.cyanoni.com/split-testing-call-to-action-buttons/#comments</comments>
		<pubDate>Sat, 26 Jun 2010 17:33:49 +0000</pubDate>
		<dc:creator>Nick</dc:creator>
				<category><![CDATA[Conversions]]></category>

		<guid isPermaLink="false">http://www.cyanoni.com/?p=19</guid>
		<description><![CDATA[<p>If you're not split testing elements on your landing pages, then you're leaving lots of money on the table. Check out this download button that increased click-through rates by more than 14%...</p>]]></description>
			<content:encoded><![CDATA[<p>One of the easiest elements to test on your landing pages is your call to action buttons.</p>
<p>Changing the size, colour, text, or position can have a big effect on your click-through rates.</p>
<p>I&#8217;ve tested dozens of different buttons, but after reading <a href="http://www.conversiondoctor.com/conversion-blog/the-ultimate-submit-button-revealed-putting-all-the-pieces-together">The ULTIMATE Submit Button REVEALED! Putting all the Pieces Together&#8230;</a> by Eric Graham (a.k.a. the Conversion Doctor), I realised there was something I hadn&#8217;t tested&#8230;</p>
<p>&#8230; adding a border around the button that changes when you hover your mouse over it.</p>
<p>So I added some new CSS rules to my highest CTR button.</p>
<p>And here it is:</p>
<p><a href="javascript:void(0)" title="click to download Product X now"><img src="/images/download.png" alt="download Product X now" width="246" height="40" class="download" /></a></p>
<p>If you hover your mouse over it you&#8217;ll notice your cursor changes from the arrow to the hand (primary feedback).</p>
<p>The red border changes to green (secondary feedback).</p>
<p>It also uses the &#8220;title&#8221; attribute of the &lt;a&gt; tag to display a tooltip call to action (more secondary feedback)</p>
<h2>My split testing results</h2>
<p>Compared to the button without the interactive border, it increased CTR by 14%.</p>
<p>Not bad for five minutes work, right?</p>
<p>Of course, lots of factors affect your CTR, so you may not get the same results as me.</p>
<h2>Grab the code</h2>
<p>If you want to try this button yourself, here&#8217;s the code:</p>
<code>
#content a img.download {<br />
&nbsp;&nbsp;&nbsp;&nbsp;border:3px solid #FB2A2A;<br />
}<br /><br />
#content a img.download:hover {<br />
&nbsp;&nbsp;&nbsp;&nbsp;border:3px solid #0C971F;<br />
}<br /><br />
&lt;a href="http://your-download-affiliate-link-here.com/" title="click to download Product X now"&gt;&lt;img src="/images/download.png" alt="download Product X now" width="246" height="40" class="download" /&gt;&lt;/a&gt;<br />
</code>
<p>If you need to change the button text, just visit <a href="http://dabuttonfactory.com/">Da Button Factory</a> and make your own button. It&#8217;s where I made the above button (sans the arrow icon).</p>]]></content:encoded>
			<wfw:commentRss>http://www.cyanoni.com/split-testing-call-to-action-buttons/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

